Video analytics is advanced technology that automatically analyses content from security feeds using complex algorithms in order to identify valuable insights and threats to your security.
Your analytics can be set to assist in security related behaviour by identifying various types of events, including motion detection, crowd and vehicle counting, object tracking, facial recognition, heatmapping and customer data such as dwell time, traffic and queue detection.
Automatic Number Plate Recognition (ANPR) ANPR uses optical character recognition (OCR) technology to identify and read vehicle license plates using video cameras. Once the licence plate is captured it can trigger predefined events e.g. black listed vehicles or allow access for white listed vehicles.
Licence plate recognition systems vary from simple number plate image recognition, up to intelligent event driven control. For example this may include; barrier control, parking facilities management, and site traffic management to name a few. The more intelligent systems can include capturing the number plates of multiple vehicles travelling at speed.
People counting analytics allow for pattern recognition and collect information about site traffic to help you gain insights into customer data and visitors behaviour to gain valuable insights. It essentially turns the cameras into a highly advanced sensors.
Through the use of video analytics integration, security cameras are able to collect traffic data that helps you make informed decision on service levels and product placement to enhance customer experience. It can also assist in keeping track of customer traffic where capacity limits may be in place.
Unusual Activity Detection identifies can predict unusual behaviour through the use of analytics to increase safety and security measures and even provide alerts to potential threats.
Increasingly, video surveillance systems are being integrated into other electronic security, access control systems and building management platforms to provide more intelligent data for security and facilities managers. There is no doubt that video analytics are an attractive option for many customers, as they can potentially prevent incidents, saving on costs.
Chubb has considerable experience with analytics over many years and is aware of both their advantages and pitfalls, so it makes sense to talk to us first.
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